Jamie Kingham who?
Friday, May 21st, 2010As someone who spent a good chunk of my life in the commercial photography business, the magic sound of pop, snap and then the ppffffttt as the rollers press the chemical goo in a sheet of Polaroid 669 together is something rather special.
The smell, the chemical processes and watching images magically, slowly appear against the white stock was state of the art point and shoot in 1987 (ouch…) That was the process of shooting a Polaroid, the ubiquitous tool for composition and exposure – and for some, just art.
Bracketing and shooting roid was the lifeblood of the professional workflow – it was sorta like the dark secret really, with its bent corners & mysterious glyphs in black sharpie. It was truly an amazing format but was unfortunately & quickly trivialized almost overnight by our modern digital ways along with real typography, Der Kommisar and Culture Club… win some.. lose some…
Polaroid film came in a variety of formats including: 20×24, 8×10, 4×5, medium format and of course sx-70 – the penultimate point and shoot. It just spat the art right out at you….
I loved it and we had polaroids filled with amazing happenstance beauty, blackmail worthy pics of crew and the odd professional mishaps plastered everywhere in the studio. It was the semi-permanent record of what really happened. The film was like the fantasy of how you wanted life to be (or like the client wanted life to be), but the polaroids showed what was real… That workflow and instant Polaroid film in general are all but gone now but the vestiges of yesterday still lurk in studio files everywhere including my garage.
Our favorite shooter – Jamie Kingham (the guy who shot our Addy winning lifestyle campaigns) has just thrown up his semi-permanent record from shooting around the world.
Check out some of his pics below and the link here.
And, get this, there is a new company trying to bring it all back…. The company is called The Impossible project – http://www.the-impossible-project.com/.
Manufacturing instant film in an old Polaroid factory in the Netherlands. Worth checking out – this is the photography equivalent of the slow food movement. Love it.




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